In today’s e-commerce market, everyone is competing for attention. So how high your website shows up in the search engine results can affect how many people see your site. This, in turn, can make or break your e-commerce business. 

You can boost your brand new website’s Google ranking with the help of SEO. SEO helps search engines understand what your website is about. But putting together a great SEO strategy can be confusing. Many different tactics need to work synergistically for your traffic to increase. 

In this post, you’ll learn about how to rank your brand new website on google using two main types of search engine optimization: On-Page SEO and Off-Page SEO.

On-Page SEO 

On-Page SEO refers to techniques you can apply to individual pages. These techniques result in more organic traffic, as well as a higher search engine ranking.

1. Place Your Target Keyword at the Start of Your Title Tags

The title of your web page or article should reflect its content. For search engines, this means that your title should be keyword-rich. The more keywords your title has, the more relevant Google will think it is. As always, be careful not to be guilty of keyword-stuffing. The keywords should still be relevant and appropriate, so as not to turn off real people. Additionally, keywords should be as close to the beginning of your Title Tag as possible. This will help your website become more relevant to search terms. 

Remember: the right keyword can put your website at the top of search engine rankings, so choose wisely. 

2. Place Your Target Keyword in the First 100 Words of the Copy

You don’t need to write a long and winding intro. In fact, it’s better if you don’t. When you write, get to the point right away. And put your target keywords in the first 100 words of your copy. This will help Google understand your page better.

3. Add Outbound Links to Every Article

You might be surprised to learn that adding links to other websites can bring you a lot of attention. Outbound links show search engines that your article is valid and informative. So make sure you always include those outbound links. However, this only works if you choose a link that is relevant to your article. It also needs to be from a high-quality, and reliable source.

4. Write a Great Meta Description for Each of Your Pages

Whether or not people click through to your site might depend on how well-written your Meta Description tag is. Next to your Title Tag and your URL, your Meta Description is one of the most important factors for your click-through rate. So it is important to make sure your Meta Description tag is well written. 

Meta Description tags should whet your readers’ appetite. This can be difficult to do, as you’re limited to 150 characters. Meta Description tags should also let people quickly know what your page is about.

5. Include Keywords in Your URL

Add your target keyword to your URL. The keywords in your URL help search engines know what your webpage is about.

6. Pepper Your Post With Keywords – Strategically 

It’s important to note that you can’t just stuff your article with keywords. Search engines look down on keyword stuffing. So strategic keyword placement is important. This is actually pretty easy to do. Just insert keywords where they make sense.

7. The Longer The Better

Aim for 2000 words for each of your pages. If that’s not possible, then go for a minimum of 1000 words. The longer your content, the higher your chances of ranking highly on Google. Longer content tends to have more keywords. As a result, you get more long-tail traffic. This is crucial because nowadays, search patterns feature more long-tail keywords. 

Longer content also tends to contain more information. As a result, Google tends to give more weight to longer texts. 

Good research results in long and comprehensive writing. So make sure you have all your research with you before you even start writing a single word. It also goes without saying that you need to pay attention to grammar. 

8. Add Links to Your Own Pages

When you link to other pages on your website, this is referred to ask internal linking. 

It is important to take advantage of internal linking for SEO because it decreases your bounce rate. Bounce rate measures how many users visit only one page, and then leave your site. 

When you do internal linking well, users will be directed to other relevant articles. This means that users will stay on your website longer. A great example of good internal linking is Wikipedia. 

Overall, internal linking improves the user’s experience of your website. And when evaluating your website, Google bots mimic users’ behaviors. So an efficient network of links will help boost your site’s search engine rank.

A good rule of thumb is to add 2-4 internal links to each of your new posts.

9. Optimize Your Images

It goes without saying that you should be using images on your website. Not only do they make your pages more aesthetically pleasing, but they also make your posts more informative.

Make sure to include your target keyword in your images’ filenames. You also need to add your keyword to the images’ alt text. 

Optimizing your images will help search engines see your pages are more relevant. It will also help your images rank higher on Google Image searches.

10. Focus on Targeting Long-Tail Keywords

Long-Tail keywords get less search traffic. As a result, they are less competitive than more conventional keywords. They also tend to have a higher conversion value. This is due to the fact that they have a narrower focus, leading to a specific product.

Long-Tail keywords are perfect for people who are just starting out their SEO campaigns. It might be unreasonable to rank your website on a single keyword, due to the high competition. But you can easily rank for long-tail keywords. For example, instead of trying to rank for “SEO,” you can instead target the long-tail keyword, “SEO tips for beginners”. Generally, the longer the keyword, the better. Use Google’s Keyword Planner tool to find the best keywords for your situation. 

11. Make Use of LSI Keywords

LSI keywords, or Latent Semantic Index keywords, are variations of your main keywords. These can range from single words to whole phrases. 

Google’s algorithm uses LSI keywords to understand user search habits. It is part of their strategy for giving users the best quality content. So it is very important to make sure to add LSI keywords to your body content. 

It is easy to find LSI keywords for your site. First, search your main keyword on Google. Then, scroll down to the “Searches related to…” section at the bottom of the page. There, you will find LSI keywords that are relevant to your target keyword. Alternatively, you can also use Google Trends to find your LSI keywords.

12. Make Sure Your Site Loads Quickly

A slow website leads to a lower search engine ranking. As a result, you will get fewer page views, less ad revenue, and fewer customer conversions. There are many ways to increase your website’s loading speed. Here are just a few:

• Upgrade Your Hosting Plan: If your website is loading slowly, it might be time to upgrade your web hosting plan. 
• Understand HTTP Requests: When you have too many HTTP requests, it can slow down your page. Find a way to optimize this that works best for your website.
• Use GIMP to Optimize Pictures: Large images can lower your loading speed. An image editing software like GIMP can help you change your image resolution without lowering your picture’s quality. 
• Use Fewer Plug-Ins: Too many plug-ins means too many extra files. As a result, your site’s performance slows down. Try to reduce the number of plug-ins your site uses. Also, make sure to review any plug-ins you have regularly. Outdated plug-ins make your site vulnerable to security threats. 
• Utilize Page Caching: Page caching allows visitors to access your web pages more quickly. The database will not have to retrieve and load each file over and over. 

13. Optimize Your Website for Mobile Viewers

Your website needs to be user-friendly. Visitors shouldn’t have to put in extra effort to look at your site when they use mobile devices, such as smartphones and tablets. That means mobile users shouldn’t have to zoom in to read your content and click on the links. A mobile-friendly website means more visitors which, in turn, means more traffic for your website. 

A popular way to make your website mobile-friendly is through responsive design. This is when the website dynamically changes size to fit the width of the browser your visitor is using. Responsive design uses a single code that works across multiple devices. Google recommends using the Fluid Responsive Design setup.   

Test how mobile-friendly your website is by using the Mobile Friendliness Test tool by Google

Off-Page SEO

Off-page SEO refers to techniques that go beyond your website. These techniques also boost your website’s search ranking. But you do not necessarily apply these techniques directly to pages on your website.

14. Build High-Quality Backlinks 

Link building is probably the most effective part of your SEO strategy. Most great things don’t come easily, however. So it makes sense that link building is also often the hardest part of your SEO strategy. Without high-quality backlinks, your website won’t rank for competitive and high traffic keywords. In short, websites with the most valuable and relevant backlinks will rank over the rest.

15. Broken Link Building

Broken link-building involves identifying broken links on websites from your business niche. The goal here is to replace the broken link with one that points to your content. 

Nobody wants to have broken links on their website. So if you find any broken links on websites that relate to your niche, it’s a good idea to contact the website owner and let them know. You will actually be doing them a favor. You can also ask them to replace the broken link with one that points to your own relevant content. It goes without saying that the replacement must be informative and relevant.

There are even tools that can help you automate the process of finding broken links.

16. Use the Skyscraper Technique

The Skyscraper Technique is an SEO method popularized by Brian Dean of Backlinko. This technique involves three key steps.

Step 1: Find a Linkable Asset

This is probably a page on your site that you can use again and again. It has to also be informative and very valuable. 

Step 2: Improve on What Exists

Improve on your chosen asset. Make it longer. Pepper it with even more relevant keywords. 

Step 3: Reach out to the Right People

Reach out to influential people in your niche. These people likely have websites that are similar to yours. Linking to their pages will help you get a big traffic boost.

17. Try the Guestographics Method

With the Guestographics method, you push other websites in your niche to release your infographics by offering them unique content. Here are the steps:

1. Post an infographic on your website
2. Find sites that write about your infographic’s topic
3. Show them your infographic
4. Offer them unique content
5. Get your contextual backlinks in return

18. Guest Post on Relevant Blogs

In terms of your website’s SEO, guest blogging can offer you a ton of benefits. First, you get backlinks from authority websites. Guest blogging also helps build your credibility. People are more likely to see you as an authority in your niche. Finally, guest blogging can help you get targeted referral traffic to your site.  

How to Find Blogs to Guest Post on 

This step is actually pretty easy. Just use Google search strings. For example, you can search for the following:

• Write us “your topic”
• Keyword + “guest post by.”

For example, if your topic is “virtual assistant”, you can go to Google and search for “virtual assistant” + “guest post by”.

Research Your Target Bloggers

This is important. You don’t want to waste your time writing for a blog with little credibility or rank. Build a relationship with authoritative blogs by engaging them on social media or via email. 

Find a Topic to Write a Guest Post About

You need to make sure that the topic you choose is appropriate and relevant to the website’s audience. For example, it would not be a good idea to write a post about the wonders of meat on a vegan blog site.

Have Your Pitch Ready 

This is where you persuade the bloggers to allow you to write a guest post for them. Follow up on any comments or questions that you or they may have. 

19. Answer Questions on Quora

Quora is a popular question-and-answer website. Users generate content by posting questions or answering others. Both threads and answers can receive upvotes. The number of upvotes your post receives reflects its popularity and value. The answers that have the most upvotes are put at the top of the question thread.

Quora is great for the following:

• Websites that rely on traffic for revenue. This can include ad publishers, affiliate sites, and content publishers.
• Websites that sell information products.
• Sites that sell physical products. For example, bathing suits, skateboards, or even coffee grinders.
• Bloggers that want to establish themselves as an authority on a specific subject matter.

Learn how to do Quora marketing.

20. Comment on Blogs in Your Niche

Commenting on blogs helps create backlinks. As a result, they can increase traffic for your site. Specifically, they can help drive referral traffic. Regular commenting is also the best way to build a valuable relationship with the blogger. This can take time. But eventually, you will catch the attention of the site’s administrator and other bloggers. This can create a valuable connection that benefits you in the long run.

21. Link Roundups

Link roundups are pre-selected and organized updates from bloggers. The bloggers who create these roundups are actively seeking content to link to. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect with them on social media. That way, you’ll discover the future updates naturally.

22. Be Active on Social Media

Being active on Facebook, Twitter, and other social media platforms can actually boost your site’s popularity. Posting links to your webpages increases the chances that people will visit your website.

23. Promote Your New Site

If you don’t promote your new website, how will people know it exists? The more you promote your website, the more relevant your site appears to search engines.

After you publish each new piece of content, make sure to share it on social media. You can also mention it to influencers in your niche with whom you have a relationship. If you mention someone in your content, then inform that person via email. You should also include a link to that person’s own content. 

You can even turn your content into a video so you can reach an entirely different audience.

24. Keep Track of Changes in Google’s Algorithm

Google updates its search algorithms frequently. This can affect the click-through rate of your paid and organic searches – especially for more competitive keywords. As a result, it’s important to keep Google’s algorithms in mind when planning out an SEO strategy.

25. Follow Google’s Guidelines

It’s important to follow the rules and Google’s guidelines are no exception. Google responds negatively to deceptive, misleading and manipulative techniques used to boost a website’s ranking. So as long as you are using their services, it’s a good idea not to run afoul of their guidelines.

This is actually quite easy to do. Make your website for users, not search engines. Don’t use a trick just because it will help your search engine ranking. Before implementing a technique, ask yourself if it will help your users. Would you still implement it if search engines didn’t exist? 

Think about what makes your site valuable. What makes it stand out? If you follow this, then chances are you will also be following Google’s guidelines.

Conclusion

Web pages are important to your business and brand recognition. To maintain a name in the industry, it’s important that your website is relevant and gets seen on Google search results.

Finally, it takes time to learn how to rank your brand new website on Google, so when necessary, don’t hesitate to ask a professional for help.